Moodboards

For my Web Design and Interactive Media class, we’re working on creating moodboards to help with redesigning a website for a local drive-in theater. I’d never created a moodboard before, so it was definitely something I’m really glad we got to work on.

We started by learning about the different types of moodboards and when to use each one. Moodboards in general are meant to show aesthetic decisions for the project you’re working on. They can have type choices, color schemes, textures, and some reference photos for inspiration. They’re a really great tool to help plan out the look of a project before you start it, instead of making aesthetic decisions during. There are three main kinds: loose collages, refined templates, and digital collages.

Loose collages are mainly for the designer’s purposes only, and are thrown together in any way. They don’t have to be super organized because it’s for the designer’s eyes only. Refined templates are a much more professional option. They’re used to show the client all of the aesthetic choices in a neat and cohesive way. Instead of having a lot of different choices just thrown together, each category is separated and clearly labeled. Digital collages are mostly comprised of screenshots and images from the web that can be laid out neatly, but don’t have to be. These are also used mostly for the designers only, and can be put together fairly easily since they are made completely digitally and don’t require physical assembly.

For our project, we had to make Refined Templates and make all of the aesthetic decisions for a redesign of a drive-in theater. At first it was hard to get everything together, because I usually make all of those choices while making the project. After I decided on fonts and colors, and found some pictures that related to the look I was going for, I was able to start the redesign. I didn’t realize how much easier it was to create something without having to worry about things like color choices. I was able to focus on making the structure of the website, and not everything else that went into it, and it made the process a lot more enjoyable.

Overall, I’m really glad that we were able to do this project. It opened my eyes about how helpful moodboards are, and I will definitely use them in the future. I completely recommend trying one out for a project to see if it helps simplify your design process.

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